3. Global Brands

What are the top 10 global brands?

Watch the video & answer the questions on the right. Be ready to discuss your answers in class!

  1. How much more valuable, in both absolute (#) & relative (%) terms is Apple compared to Huawei?

  2. Explain in your own words why you think these brands are so valuable:

  3. What are the benefits and disadvantages of having such valuable multinational companies?

  1. What are some things that customers like about Starbucks?

  2. According to the customers, what is "the perfect Starbucks experience?

  3. According to the customers, why do they come to Starbucks?

  4. It's not about coffee, it's about the...?

  5. Explain, in your own words, why you think people like their experience at Starbucks:

how did starbucks become a global brand?

Watch the video & answer the questions on the left. Be ready to discuss your answers in class!

Where do the commodities we use come from?

1. Discuss the origins of commodities:

  • What, if anything, do they or their families make from raw materials (e.g. certain food items)?

  • How much of their own food do they grow, if any?

  • How much and which of the food they buy is processed?

2. Use the Document on the right to create lists of items:

  • Usually made by global companies

  • Sometimes made by global companies

  • Usually made locally

3. Consider and reflect on reasons why the items appear in the lists as they do. Write a paragraph explaining why the items appear in the lists as they do and turn in on Google Classroom

Learner resource - Global brands - L7.2_tcm143-467514

Globalization: Good or Bad?

  • Watch all 4 videos & take notes

  • Answer these questions:

    1. In your own words, explain what 'globalization' is:

    2. What are the main advantages and disadvantages of globalization?

    3. Do you think globalization is good, bad, or both? Explain in your own words.